#8 Favorite of 2017: FENTY BEAUTY

We hope the beauty industry took some much-needed notes this year because…

40-shades for foundation, models of all shapes, sizes and COLORS, not limited edition, cruelty-free, good quality and one of TIME’s Best Inventions of 2017!!!

For years the beauty industry has created gaps for women of color well Rihanna is here to bridge those gaps and she is just getting started…

“…the first woman I saw put makeup on her face was a Black woman – my mom – and when I think of my customers, I want everyone to feel like they can find their color, that they are represented as part of this new generation…”

Fenty Beauty racked up $72 million in its first month alone. Currently, the company is gearing up to launch 14-new lipstick shades with one of them titled…

#PMS | #MATTEMOISELLE will be available December 26!

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

You think Chanel or Estée Lauder has the balls to come out with shade titled PMS? Nah!

source: Fenty